AREA 23 and Mollie’s Fund Launch “Solar Distancing” Campaign to Highlight the Importance of Sunscreen

While “social distancing” may prevent us from catching the coronavirus, “Solar Distancing,” a new animated spot launched by FCB Health Network company AREA 23 on behalf of Mollie’s Fund, shows that no amount of distance from the sun can keep us safe from melanoma. “Solar Distancing” is AREA 23 and Mollie’s Fund’s third joint crusade against melanoma and sheds light on the dangers of overexposure to the sun while educating viewers about the importance of using sunscreen. 

“Solar Distancing” journeys through beautiful yet dangerous interstellar worlds where the sun is the enemy and Earth is the desired refuge. Sunburned lobsters line the cosmos, while strange solar systems, deadly meteor showers and bottomless wormholes try to harm them in polarizing ways. The lobsters finally reach Earth, but soon discover there is no escaping the sun’s ferocity without the aid of sunscreen.

“We wanted to use the same ‘distancing’ COVID-19 language to really get the message across that no matter how far you are from the sun, you can’t prevent skin cancer unless you wear sunscreen,” said Tim Hawkey, Chief Creative Officer of AREA 23. “You can stand nearly 500 billion feet away from the sun, but without sunscreen, you won’t protect yourself from the dangers of melanoma.”

According to the Skin Cancer Foundation, more people are diagnosed with skin cancer every year in the U.S. than all other cancers combined. The American Cancer Society cited melanoma as the deadliest of all skin cancers, claiming more than 10,000 lives annually. 

“In these challenging times, AREA 23 has managed to create an explosive campaign to educate the public about skin cancer,” said Jack Biggane, co-founder of Mollie’s Fund. “Thanks to our partnership with AREA 23, we have been able to influence millions and we hope our newest effort influences many more.”

Credits

AREA 23, an FCB Health Network company

  • Tim Hawkey – Chief Creative Officer
  • Jason Graff – EVP, Group Creative Director
  • David Adler – SVP, Group Creative Director
  • Roberta Totaro – Art Supervisor 
  • Angela Williams – Copy Supervisor
  • Anna Lopez – VP, Senior Producer
  • Christine Anisko – Broadcast Producer
  • Keith Haitkins – Broadcast Producer
  • Miona Mui – VP, Integrated Production
  • Andrea Hayob – VP, Engagement Director
  • Chetina Muteba – VP, Strategic Planning

 

Solve(d), an FCB Health Network company

  • Becca Mathew – Paid Social Associate
  • Sam Kim – Search Marketing Specialist
  • Martin Lande – Director, Paid Social

 

Nice Shoes

  • Harv Glazer – Executive Producer
  • Charis Mound – Producer
  • Matt Greenwood – Creative Director/Designer/Animator
  • Ninaad Kulkarni – Sun Animation
  • Adrian Gluvakovich – VFX Assistant

 

About Mollie’s Fund

The Mollie Biggane Melanoma Foundation (501c) was created in 2000 in her memory after her death at the age of twenty. The mission of Mollie’s Fund is to increase awareness for melanoma prevention, provide information and services on skin cancer detection, and support melanoma patients through education on the latest treatments. By partnering with leading melanoma institutions, their educational symposiums have supported melanoma patients and their families with current information regarding new therapies and drug trials. As a leader in the war against skin cancer and melanoma, the foundation has created and produced educational materials for middle, high school, and college students. The lesson plans created by health teachers of the NY State Association of Health, Physical Education, Recreation, and Dance are aligned with National Health Educational Guidelines. These resources, including a short film and skills-based written materials, have been distributed to health teachers and school nurses throughout the United States and Canada.

Mollie’s Fund has produced public service announcements for radio, television, national publications, billboards, trains, and taxis in NYC and other major cities, as well as across the NYC subway system. Apple and Android users can download Mollie’s Fund interactive guide, which provides users facts about the evolution of skin cancer and melanoma. This free app illustrates a self-exam, exhibits mole changes, and reinforces behaviors to protect against skin cancer. Mollie’s Fund has also initiated skin cancer and melanoma education programs for hospital nurses and received the honor of being selected the Presidential Charity of the NY State Society of Physician Assistants due to their continued work with the PA community. Mollie’s Fund strongly supports the U.S. Surgeon General’s 2014 Call to Action to Prevent Skin Cancer. Please visit www.molliesfund.org for more information.