Can’t Touch This

While the phrase was made popular by MC Hammer, the COVID-19 pandemic has made it relevant to our everyday lives.

Whether it’s the waiter handing you a pen to sign the bill or having to open a door to get into a store, the ick-factor of touching something that many other people have touched has taken over many minds.

This transcends all areas of our lives. We issued this POV on how reps and HCPs can stay socially distanced during rep visits. This POV will focus on how to avoid the dreaded touchscreen!

Ultraleap conducted a survey of over 500 UK and US consumers to assess attitudes toward public touchscreens and touchless alternatives, and the findings were very interesting.

While consumers feel touchscreens are convenient, they do not feel they're very hygienic.

Top 3 Pros of Using a Touchscreen

Top 3 Drawbacks of Using a Touchscreen

Concerned is warranted. According to a study published in Virology Today, the coronavirus can remain on some surfaces for 28 days, including phone screens, money, and stainless steel.

This data can lead to people avoiding touchscreens. Ultraleap asked its responders which type of technology people would feel comfortable using and by an almost 2:1 margin, people would like to avoid touchscreens.

% of Respondents Stating They are "Very Likely" to Interact with the Technology in the Future

Touchscreen Alternatives for Conferences and other Onsite Venues

Gesture Controls

 

Companies like Ultraleap use optical hand tracking to enable consumers to interact with computer screens without touching them.

They can provide the same experience as touchscreens from up to 70cm away from the screen. The accuracy of the touch is less than a finger-width apart.

Mid-air tactile effects such as virtual sliders, buttons, and trackballs can be created together with touchable 3D holograms and immersive sensations such as lightning, raindrops, and bubbles give consumers the same experience as a touchscreen.

"Gesture-control technology is based on gesture recognition. Gesture recognition can be seen as a way for computers to begin to understand human body language. Gesture control devices recognize and interpret human body movements, allowing the user to interact with a computer system."- University of Birmingham

Voice Control/Conversational UI (User Interface)

An Adobe survey conducted in October 2020 found that 86% of respondents say that voice technology could make visiting businesses or attending events more sanitary. Consumers have also said they'd prefer voice technology for tasks like opening a door (56%), choosing a floor on the elevator (55%), or using a vending machine (49%).

"Conversational UI gives users the privilege of interacting with the computer on human terms. It is a paradigm shift from the earlier communications achieved either by entering syntax-specific commands or clicking icons.
Conversational interface allows a user to tell the computer what to do."- Chatbots Magazine

Rich Responses in Chatbots

Rich Response allows a variety of media and experiences to be embedded within the chatbot

  • Suggestion Chips (clickable buttons) make it easy for users to respond to AI prompts
  • Embedded videos are a great way to bring KOLs, MOAs, or data visualization to life
  • Forms can be used to receive information, make appointments, or receive samples
  • WebGL experience can be used to interact, display data, play sound, and explore dimensional 3D models

Play Rich Response video

Banner Bots

Banner bots are chatbots embedded into banners.

  • Users can choose from a selection of answers or input their own answers (ex: name)
  • The banner itself can also be a link out to another page

Voice & Interfaces

Use an Alexa Voice Skill to control a virtual experience.
Examples:

  • Use Voice (through Alexa) to navigate an online virtual MOA, represented in the example by cubes
  • Consumers can also ask questions related to what is on display and Alexa will respond based on the context of the scene

Play Voice Interface video

Digital Humans

Leveraging the same conversational design tools used for Alexa skills or chatbots we can now develop “real” conversations with a digital human.

Digital humans can read your facial expressions and reflect accordingly, matching their expression to the appropriate context.
Play Digital Humans video

Voice Ads

Conversational marketing allows users to speak with ads. This gives us the ability to have a 2-way engagement and a real conversation with customers.

Voice ads have been pushed to platforms like Pandora and iHeartRadio, which will occasionally serve up these advertisements to users during their listening experience.
Play Voice Ads video

Mobile Devices

People can control a second screen using their own mobile device. Not only can they use their device to control a screen, they can also:

  • Take polls or surveys
  • Play games and quizzes
  • Participate in Q&A sessions

Please contact your Account leads or ross.quinn@fcbhealth.com if you have any questions or would like to discuss any of the above.