FCB Health New York managing director Kathleen Nanda today announced that Laura Mizrahi has joined as an executive creative director. While her portfolio includes some of the world’s leading pharmaceutical manufacturers, Mizrahi is best known for her work on Cialis, which helped propel the brand from a third-to-market product to number one.
“To say I am thrilled and honored to be joining FCB Health New York is an understatement. The outstanding work and inspired leadership made me jump at the chance to join the FCB family,” Mizrahi said. “It is the kindred approach to healthcare advertising and the no-holds-barred, entrepreneurial spirit that really made this a dream role for me. I am greatly looking forward to working with the incredible talent across the FCB Health Network to create game-changing work for the agency, our clients and, most important, the healthcare providers and patients whose lives we have the potential to impact.”
Mizrahi began her career in consumer advertising, first at Saatchi & Saatchi as a copywriter, then as associate creative director at DMB&B. After a successful 13-year stint with Grey, where she rose to group creative director, Mizrahi most recently led the New York creative department at Razorfish Health, spearheading accounts across the immunology, neurology, anti-viral and rare disease sectors.
“I am very excited to have Laura on board as executive creative director,” Nanda commented. “Her extensive experience in healthcare and distinguished creative leadership will make her a valuable asset to our team, and I am confident she will transition into her new role with ease.”