IPG Health Takes Home 25 WINS at 2021 MM+M Awards

TRIO AND AREA 23 ON HUDSON WIN TOP AWARDS FOR MEDICAL COMMUNICATIONS AGENCY OF THE YEAR

IPG Health agencies took home top accolades at the Medical Marketing & Media (MM+M) Awards, taking home 25 honors across its FCB Health and McCann Health agencies, including Gold for Medical Communications Agency of the Year for Trio as well as Silver for AREA 23 ON HUDSON in the same category.

“It’s an incredible achievement for IPG Health to be recognized by our industry and peers with these phenomenal awards. None of this would be possible without our brave clients who trust us with their brands, and our dedicated and talented people,” said Dana Maiman, CEO of IPG Health. “These distinguished accolades are a testament to our commitment to accelerating progress in health for good and for all.”

This is the first year that the MM+M Awards have recognized the medical communications specialized offering in their Agency of the Year categories, and IPG Health took home both Gold and Silver wins in this category for Trio and AREA 23 ON HUDSON, respectively. Further, McCann Health Complete HealthVizion and Novartis notched Gold for “The Halls of Science and Innovation Virtual Congress Booth” in the Branded Website for Healthcare Professionals category.

The annual MM+M Awards celebrate the best in healthcare marketing, communications and media for creativity and effectiveness. The full list of IPG Health’s 2021 MM+M Awards wins can be found below:

Titanium Best in Show

  • Change the Ref and McCann Health: The Unfinished Votes 

Gold

  • Medical Communications Agency of the Year – Trio 
  • Use of Customer Experience Marketing – Neurocrine Biosciences and AREA 23: Parkinson’s Cards to Heroes 
  • Use of Public Relations – Change the Ref and McCann Health New York: The Unfinished Votes 
  • Branded Website for Consumers – Woojer and AREA 23: Sick Beats 
  • Branded Website for Healthcare Professionals – Novartis and McCann Health: The Halls of Science and Innovation Virtual Congress Booth 
  • Use of Influencer Marketing – Claire’s Place Foundation and AREA 23: Social Distance Squad 
  • Consumer Print Campaign – The Cybersmile Foundation and AREA 23: Think Twice Before You Type 
  • Philanthropic Campaign – Change the Ref and McCann Health New York: The Unfinished Votes 
  • Product Launch – Horizon Therapeutics, AREA 23 and Tepezza: Storied Eyes 
  • Orphan Product Marketing Initiative – Horizon Therapeutics, AREA 23 and Tepezza: Storied Eyes 
  • Use of Market Access Marketing – GSK, AREA 23 and Shingrix: Behind the Scenes: Effective Conversations on Insurance Coverage

Silver

  • Medical Communications Agency of the Year – AREA 23 ON HUDSON 
  • Use of Customer Experience Marketing – The Learning Corp., Constant Therapy and AREA 23:Fighting for Words: The First Ads to Help Treat Aphasia 
  • Use of Influencer Marketing – Change the Ref and McCann Health New York: The Unfinished Votes 
  • Digital Initiative for Consumers – Woojer and AREA 23: Sick Beats 
  • Digital Initiative for Non-Consumers – Sermo, FCB Health New York and Disappearing Doctors: Healing the Healers 
  • Consumer Print Campaign – Gay Men’s Health Crisis (GMHC), FCB Health New York and Blood Equality: Blood Vessels 
  • Professional Print Campaign – Eton Pharmaceuticals, AREA 23 and Alkindi Sprinkle: Little Ones 
  • Philanthropic Campaign – FCB Health New York: The Trial for #ClinicalEquality 
  • TV Advertising Campaign – Horizon Therapeutics, AREA 23 and Tepezza: Storied Eyes 
  • Orphan Product Marketing Initiative – Horizon Therapeutics, AREA 23 and Epsilon: Listen to Your Eyes 
  • Use of Clinical Trial Marketing – FCB Health New York: The Trial for #ClinicalEquality 
  • Professional Sales Tool – Kaleo and FCB Health Canada: Allerject Fits Your Life 
  • Product Launch – Kaleo and FCB Health Canada: Allerject Fits Your Life 

About IPG Health

Home to FCB Health and McCann Health agencies, IPG Health Network is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 5,000+ people across six continents, all singularly focused on accelerating progress in health for good and for all. With science, creativity, technology and data at our core, IPG Health makes science approachable, understandable and actionable. With 45+ agencies, including 18+ specialized units, our integrated approach to a broad range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. IPG Health is part of the Interpublic Group of Companies (NYSE: IPG). Visit ipghealth.com to learn more.