Contextual customer engagement has been among the most requested features by marketers. As leading marketing cloud platforms are wading to catch up, a newly built platform is offering just that–a precisely scheduled engagement platform using real-time segmentations and providing useful tools for reps to plan and engage.
“The life sciences customer engagement model has changed dramatically over the past decade. Today’s life sciences companies operate in dynamic markets characterized by more specialized portfolios, cost pressures, greater regulation, and a shorter timeframe to commercialize products.
Interacting with HCPs requires a coordinated team effort between marketing and sales functions. HCPs expect relevant, informative communications with pharmaceutical and medical device manufacturers. Orchestration of the entire buying process requires a new generation of solutions.”
Orchestrated Customer Engagement (OCE) is a real-time curated user experience platform that’s driven by machine learning models that are fed from segmentation and engagement plans across all customer interactions with other life science data sources.
OCE is rapidly gaining popularity and it's been adopted by over 30 life sciences companies as their commercial solution within 12 months of its launch.
OCE customers include top-20 global pharmaceutical companies such as AstraZeneca since July of 2020. (press release)
IQVIA’s new platform-of-platforms strategy is exemplified by its long-term and expanding alliance with Salesforce to build transformative life science applications across the product life cycle.
With OCE, companies can take an integrated approach that coordinates customer-facing roles to operate as a team, connect all human and digital touchpoints, and create an exceptional, personalized experience, powered by artificial intelligence and intuitive user interfaces.
Reps can configure the dashboard with programmable widgets through Salesforce Lightning, some of which include:
With IQVIA-OCE’s fully connected behavior, reps do not need to start the morning route with a download bar. Live syncs keep data fresh and up to date, helping reps with recommendations and route tips throughout the day. Because of fragmented syncs, platform availability stays high during low bandwidth cellular connections, keeping Salesforce systems up to date.
Features now possible due to live sync feature:
OCE is a configurable machine learning engine, allowing companies to offer:
Some key questions you can ask yourself include: