FCB Health Network president & CEO Dana Maiman today announced Anna Loyeva has joined Mosaic Group – the Network’s full-service payer and market-access healthcare agency – as management director.
Loyeva will report to FCB Health Network director of client solutions Ross Quinn and oversee account management across all clients and brands, bringing over 20 years of extensive market-access marketing, strategic consulting, product launch and healthcare communications experience to the agency. With a strong medical background, deep understanding of healthcare dynamics and payer marketing, and exceptional strategy development skills, Loyeva has the proven ability to find intelligent solutions for complex problems.
“Mosaic Group has experienced explosive growth since its launch in 2006, and we’re thrilled to have Anna on board to help manage that growth and set the stage for even more success in the future,” Maiman said. “We are confident that Anna, who has touched every disease category and launched numerous products, will bring her exceptional leadership skills and expertise to our clients and teams.”
Loyeva started her career in the pharmaceutical industry as a payer marketer for Becton Dickinson, and later worked for several market-access/healthcare agencies, including Ogilvy, Lowe Healthcare and McCann Torre Lazur. Prior to joining Mosaic Group, she was VP of Account Management at ICON/MediMedia Managed Markets, leading the team on launches and market-access initiatives for multiple clients. Loyeva holds an MBA from Rutgers University and an MPH from the University of Medicine and Dentistry of New Jersey.
“FCB Health Network’s focus on talent, creativity and delivery of exceptional product to clients aligns with my professional values and personal philosophy,” Loyeva said. “I believe those attributes will bring more business growth to Mosaic Group, along with personal success.”
Loyeva’s appointment continues to support Mosaic Group’s momentum and rapid growth following on the heels of Jill Lesiak joining the agency as executive creative director earlier this year.