The COVID-19 outbreak has had an unprecedented impact on the 2020 congress schedule. Many upcoming congresses have been canceled and others will become virtual events. This means that work that has been planned or is in progress for live events will now need to be put to new use.
The solution: transport your experience online – a virtual booth.
A virtual booth can address the raesons why an HCP visits a booth:
Your brand already has a website. Your virtual booth should serve a different purpose. Virtual booths should be a place where your customers can immerse themselves in your brand and directly connect with your brand representatives.
Without the limitations of physical construction, a virtual booth can take any form
we can imagine.
Build a digital version of your booth that lives in virtual reality where visitors appear as avatars that can see and speak to each other. Experience can be accessed with a VR headset or 2D version via web port.
Your virtual booth should provide your customers with a live personal connection to your brand. This can be done through chat, voice, or video call, or webinar, both with your representatives and key opinion leaders.
You can host live “in-virtual booth” product demonstrations via live streamed video:
Presentations can be incorporated as prerecorded content or embedded in
a live streamed video:
Successful physical booths use an engaging activity to attract visitors.
How can we do something similar – but in this virtual setting?
Inetafct with 3D patient profiles through the web browser.
An interactive exploration of product features, or interactive instructions for use.